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Welcome to WordPress. This is yAcross the industry, B2B marketers are feeling the effects of shifting discovery, longer buying cycles, and an audience of buyers that’s more selective about who they rely on for information. In an environment where buyers move unpredictably, adding more content rarely solves the problem. As our CEO Lee Odden has […]

Many marketers think about influence from a B2C perspective: a lifestyle creator unboxing a product, a viral post driving clicks, a familiar face tied to a limited-time offer. It’s fast, transactional and built to spark quick purchase decisions. But for those of us working in the B2B world, the short term transactional approach rarely fits

Buyers often tell us what they need long before they ever fill out a form or join a conversation. The signals show up in search behavior, in CRM patterns that repeat across accounts, in content that overperforms without fanfare, and in the small questions raised during sales calls that point to deeper concerns. When B2B

Keyword targeting is one of the most important — and often misunderstood — aspects of content strategy. Too often, brands focus on high-volume terms without considering whether those keywords will actually drive meaningful traffic, conversions, or business impact. Search volume and difficulty metrics might seem like solid benchmarks, but they don’t tell the full story.

B2B Marketers from companies of all sizes and across industries are feeling the pressure to perform more than ever.  Research from EMARKETER and StackAdapt found that proving ROI is the number one shift in strategy this year. For marketing teams, finding ROI proof can feel elusive, with long sales cycles, larger and hidden buying committees, and customer journeys